Scheme & Promotions - Fusion Retail Software - Simplify Retail Stores Management

FusionRetail Modules

Point of Sale
(Touch & Scan)

Barcoding & Inventory Management

Financial Management

Customer Service

Customer Relationship

Order, Challan & Price List

Scheme & Promotions

Analysis Reports With Pivot & Graphs

Chain Store Management

Scheme and Promotion produce very pronounced effects to retail business. It is indisputable that Scheme and Promotion offer retail store a series of benefits which other forms of marketing communications cannot duplicate.

RanceLab^® FusionRetail 6 offers a bouquet of scheme and promotion fairly customizable to suite your business needs. It is set on

Date Range for single, multiple or all week days

Time Range for single, multiple or all week days (Happy Hour Pricing)

Product – single, multiple or all products

Location – single, multiple or all locations (chain of outlets)

FusionRetail 6 Scheme & Promotions has following benefits:

Increase stock turn and reduce cost: Discounting retail inventories of non-moving or slow-moving products, price promotions effectively liquidate the inventory and reduce the stock holding cost.

Increase in sale: It enable customers to try out different products thereby creating more consumer choice. Since different items are on promotion every week, increased consumer choice results in increased sale.

Increase walk-in conversion ratio: Providing irresistible deals to visitor will force them to make short-term decisions. The customer usually based their decisions on the price of the product therefore with reduced prices; customer might just be forced to make purchases even if they did not originally intend to do so.

Increase in profit levels: Since the appeal of retail products is, to a huge extent, determined by price, sales promotions enable companies to adjust the retail price of the product for short periods of time and with minimal price difference. Sales promotions aim to increase sales in the short-term.

Introduce new product with minimum risk: The principal companies prefer introducing new products backed by a store-based sales promotion. Short-term sales promotional enable retail to offer temporary displays of the products, price cuts and paid advertising, which could result in more sales and revenue with minimum risk.

Buy X, Get Y:
Using this method helps you to set a discounted price for quantities of an item, purchased with a specified number of an item.
Examples:
BOGOF "Buy 1, get 1 free"
Get a Hauppauge TV Tuner worth Rs. 4500 with every purchase of selected models of Compaq Laptops
Buy any Esprit Time ware and get the second one at 50 per cent discount
Buy 2 Trouser and get 1 shirt at 50% off
Buy 20 KG Rice and GET 1 Kg of Sugar Free
Buy an Antonio Bernini watch and get another one worth Rs 12,500 absolutely free
Every Tuesday Buy 1 large pizza at menu price, get a 2nd pizza of equal or lesser value free

Mix and Match: Unit Price
You can use this method when all the discounted items share the same price. This type of discount sets different unit prices for each purchase quantity. In this option you can specify the Discount as per quantity of products.
Examples:
Any 4 formal shirts for Rs. 999
Buy any 5 game CD's at Rs. 199
Buy 2 Shirt for Rs. 575 Each and Buy 3 Shirt for Rs. 499 Each

Mix and Match: Percent Off
You can use this method when the discounted items have different prices. This type of discount sets a different percentage off the regular price of each item for each purchase quantity.
Examples:
Buy 2 Shirt at 10% off
Buy 3 Shirt at Rs. 15% off

Bill Discount:
You can use this method to set a discount on the entire bill based on the value of the bill.
You can use this option to give discount on the whole bill instead of particular product. Here you can use discount on value or percentage.
Examples:
Buy goods worth Rs.10000 and get 10% discount
Buy goods worth Rs.6000 and get discount of Rs.499

Coupon (Cross Promotion)
Use this method to print a coupon based on the item. This is used for the cross promotion with other outlets.
Examples:
On shopping for goods between Rs 299-1499, win free food coupons, video games
Buy 4 Shirt of United Color and get one Ray-Ban^® sunglasses free
Buy 2 kids t-shirt and get a ice-cream coupon free